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Political TV ads are beginning to choose their viewers

It’s the next step in campaign targeting based on masses of data about consumers and voters.

This fall voters in Arkansas will undoubtedly be inundated with political ads thanks to a key Senate race and an open governor’s seat. But they may also find that when they see a political ad on TV, their next-door neighbor doesn’t.

That’s because almost half the homes in Arkansas subscribe to satellite TV rather than cable — and satellite TV providers DirecTV and Dish Network are now pitching political advertisers on ads that air only in households that match the campaign’s target voters.

(continue reading…)

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