News Alerts

Political TV ads are beginning to choose their viewers

It’s the next step in campaign targeting based on masses of data about consumers and voters.

This fall voters in Arkansas will undoubtedly be inundated with political ads thanks to a key Senate race and an open governor’s seat. But they may also find that when they see a political ad on TV, their next-door neighbor doesn’t.

That’s because almost half the homes in Arkansas subscribe to satellite TV rather than cable — and satellite TV providers DirecTV and Dish Network are now pitching political advertisers on ads that air only in households that match the campaign’s target voters.

(continue reading…)

Category: Uncategorized
  • Jolene says:

    Yes! Finally someone writes about email abrufen.

    March 6, 2014 at 10:40 am
  • roof repairs new orleans says:

    My partner and I would really enjoy a more intricate description of this articles. Maybe in a very brand-new blogpost

    March 10, 2014 at 10:38 pm
  • Brain says:

    Fantastic beat ! I wish to apprentice while you amend your site, how could i
    subscribe for a blog site? The account aided me a acceptable deal.
    I had been tiny bit acquainted of this your broadcast offered bright clear idea

    March 18, 2014 at 5:38 am
  • Carlota says:

    I’m really enjoying the theme/design of your web site.
    Do you ever run into any browser compatibility problems?
    A handful of my blog audience have complained about my site not operating correctly in Explorer but looks great in Opera.
    Do you have any tips to help fix this issue?

    March 18, 2014 at 7:32 am
  • Donte says:

    For newest news you have to pay a quick visit internet
    and on internet I found this site as a finest site for most recent updates.

    March 18, 2014 at 7:35 am
  • Marylou says:

    Hey! Would you mind if I share your blog with my twitter group?
    There’s a lot of folks that I think would really appreciate your content.
    Please let me know. Cheers

    March 18, 2014 at 1:47 pm
  • Leia says:

    I have read so many articles or reviews
    regarding the blogger lovers but this piece of writing is truly a nice
    post, keep it up.

    March 18, 2014 at 2:56 pm
  • Courtney says:

    Hello, yup this post is really good and I have learned lot of things
    from it about blogging. thanks.

    March 18, 2014 at 11:23 pm
  • Alexandria says:

    What’s up to all, how is the whole thing, I think every one is getting more from this web site, and your
    views are fastidious in favor of new visitors.

    April 2, 2014 at 8:57 pm

Your email address will not be published. Required fields are marked *


8 − six =